Selecting an appropriate marketing outlet is a daunting decision and in today's vast, fractured marketing landscape, reaching
your audience and returning on your investment has never been more complicated.
Pride City Guide (PCG) is here to help.
PCG and our affiliated sites
(Pride Hotel Guide, Pride Bar Guide, and Pride Massage Guide) give you direct national access to
a largely untapped,
multi-billion dollar market bursting with discretionary dollars: the gay and lesbian community.
In today's competitive environment and splintered market, we know that business owners need to attract as diversified a client-base as possible.
PCG can help you reach the gay/lesbian market you may have overlooked.
Your business need not be gay owned, gay operated, or even attract a
predominantly gay clientele to be featured on Pride City Guide, just a desire to increase your business by welcoming and valuing the gay consumer.
Building a
Featured Profile for your business is quick, easy, and affordable.
Click on your business type below and we'll help you get started.
Click a Profile Type to Continue
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Real Estate Services
Realtors, Mortgage Brokers, etc
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Organizations
Social clubs, non-profit organizations, sporting teams, etc
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Shopping
Book stores, novelty stores, etc
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Civil Unions
Locations, service providors (florists, catering, photographers), etc.
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In addition to Featured Profiles, the Pride Guide site family offers
other marketing opportunities. Click on the advertising venue below you'd like to explore and we'll tell you more.
Click a Profile Type to Continue
Why should you target the gay and lesbian niche market?
Recent studies show that the gay consumer has a higher disposable income than their straight counterparts. Other studies (summarized below)
suggest that the buying power of the gay community goes beyond hotels and airlines and extends to all aspects of tourism including restaurants,
clubs and other nightlife:
| In the past 12 months, have you... |
Market |
Gay & Lesbian |
| Dined Out (Not fast food)? |
62% |
75% |
| Gone to a Bar or Nightclub? |
22% |
49% |
| Attended live theatre? |
34% |
37% |
| Attended a live concert? |
31% |
39% |
| Gone to the movies? |
73% |
77% |
By being a featured restaurant, realtor, hotel or other advertiser on PCG, you open your doors to new clients, development of brand loyalty and brand
/ name recognition - on a GLOBAL LEVEL, and of course increased revenues.
Is there a return investment?
You bet there is!
The stakes for gay travel dollars are high. Example: For years Fort Lauderdale, the seventh largest city in Florida, was perceived to be a spring break destination
for college students, but in 1995 the Greater Fort Lauderdale Convention & Visitors Bureau began marketing to gays. A few short years later,
city officials say gay men and lesbians visit Fort Lauderdale in droves and leave behind $600 million in tourist dollars - almost 12 percent of the
city's entire tourism take. In 2002, Out & About magazine declared Fort Lauderdale the next "gay-vacation Mecca," overtaking Key West and Miami.
The city of brotherly love recently launched a gay-friendly marketing campaign called
"Philadelphia - Get Your History Straight and Your Nightlife Gay". A year later, studies revealed gay travelers spent 30% more in
Philadelphia than prior to the debut of this initiative.
Even more encouraging,
- 87% of the respondents indicated that the campaign improved the image of the city and region
- Those consumers that were aware of the campaign spent 36.4% more money on their trip to Philadelphia than those consumers who were unaware of the program.
- These same consumers also stayed in the city longer, with an average of 2.4 nights compared to the average of 2 nights for gay travelers who were not aware of the gay friendly marketing promotion.
- Gay and Lesbian travelers spent 79.6% more on their hotel stays in Philadelphia compared to city average. The average spend for a two night stay for a gay traveler was $343, compared to an average spend of $191 for a general consumer.
Pride City Guide System Requirements
In order for you to access the Content Management System used for creating and editing your profiles,
your computer must meet the minimum hardware and software requirements:
Have additional questions?
Email our sales office and we'll be happy to help you get started on becoming a PCG featured business.
